Daily Inspiration | Using the weather
18.02.2020 22:34


Weather is a reliable data point that can be used programmatically within a campaign. Using a weather trigger enables brands to tap a

major influence on people’s behaviour, which can help buildrelevance with audiences. 

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Daily Inspiration | Valentine’s Day
13.02.2020 23:09


Valentine’s Day is worth $27.4 billion in the US alone, according to the National Retail Federation. More recently, marketers have taken to making broader statements about respect and diversity on 14 February although there’s still a place for more conventional messaging.

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Go Behind The Work
13.02.2020 22:57


A new subscriber-only video series unpacks winning work

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Stand-out supermarkets
11.02.2020 01:14



With supermarkets vying for the same customers, creating stand-out is an evergreen challenge. Many are investing in PR-driven, fame-building communications to reinforce a point of difference, whether that’s a commitment to sustainability or highlighting the quality of their products.


With supermarkets vying for the same customers, creating stand-out is an evergreen challenge. Many are investing in PR-driven, fame-building communications to reinforce a point of difference, whether that’s a commitment to sustainability or highlighting the quality of their products.

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Targeting over-50s
06.02.2020 21:24


The growing financial power of consumers over 50 is a global trend and there’s a clear business advantage for brands that represent this group positively and sincerely.

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