Daily Inspiration | Triumphant turnarounds
21.05.2020 22:36


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Creativity is required to take a tired brand and reinvent it for new audiences or encourage existing ones to rediscover it. The six pieces of work below show how to bring your brand out of decline or out of favour by leaning into the problem and addressing it head-on.

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Daily Inspiration | Lowe’s: DIY fixes on social
12.05.2020 00:27


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

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Reckitt Benckiser’s Cynthia Chen on digital reset & the try economy
05.05.2020 00:35



We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

An end-of-week round-up of useful and hopeful stories and insights from the creative community to remind ourselves of the power of creative possibility


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Daily Inspiration | Samsung 6 of the bes
28.04.2020 00:19

To help stem the spread of COVID-19, Samsung has launched an app so people can monitor their personal hygiene. Over the years, the South Korean electronics giant has softened its formerly hard corporate image with similar initiatives that show the potential for its products while also creating emotional connections with consumers.

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Creative intelligence to help you stay ahead
27.04.2020 04:42


We’ve introduced a new home for deep-dive thinking, research and interviews at The Work


We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

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