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20.10.2020 23:37 |
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With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social. A Lions Live session with WARC's VP of Content David Tiltman and LIONS' Head of Awards Susie Walker explores Snickers’ You’re Not You When You’re Hungry brand platform from four angles: endless adaptability across channels, global strategy with local application, use of humour and consistent application over time. Familiarise yourself with eight epic iterations below and sign up to watch that session here: https://lionslive.canneslions.com
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20.10.2020 23:35 |
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LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity. How did a piece of advertising get the New York Times newsroom pitching stories to the brand’s marketing department? |
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20.10.2020 23:33 |
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LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity. Join us for our daily livestream from 2:00 PM BST. The first day of Creativity in Action reveals the hidden stories and unexpected lessons behind extraordinary creativity with the creators of award-winning work including VIRTUE Copenhagen’s ‘AdDress the Future’, VMLY&R Poland’s ‘The Last Ever Issue’ and Droga5’s ‘The Truth Is Worth It’. |
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19.10.2020 22:32 |
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LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity. The creation of the new LIONS masterbrand will drive progress through creativity by supporting the global community on every step of their creative journeys Chaka Sobhani, Josy Paul, Tea Uglow, PJ Pereira and Yang Yeo, unite with LIONS to champion creativity |
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18.10.2020 23:27 |
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LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity. Join us for our daily livestream from 2:00 PM BST. Our exclusive series of “Insider Stories” for Creative Culture & Leadership Day shows you inside the cultures of some the most successful creative companies on the planet. |
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