Daily Inspiration | Volvo: safety + salience
09.08.2020 22:54


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Volvo’s brand has appeared in a range of unusual places, from seawalls to spray paint; work from the Swedish auto brand often defies category norms. What’s more, it shows how to act in the interests of the greater good while continuing to prioritise safety and innovation.

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LIONS Live | Dazed Media & ‘The Era of Monomass’
04.08.2020 21:37
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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

Dazed Media’s episode of Future Gazers at LIONS Live explores the evolution of youth culture. Amidst the many seismic shifts impacting brands, culture and society, they predict a new ‘ecosystem of influence’. Not only is the world looking to a new breed of ‘influencers’ driven by social activism...but the places where people are ‘influenced’ are changing, too.


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Observatory’s Jae Goodman & Future Consumer 2022
02.08.2020 21:32
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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

In a lively discussion hosted by Observatory’s Jae Goodman, marketing leaders from Beyond Meat, AB-InBev, Marriott and Gwyneth Paltrow-founded lifestyle brand goop share their experiences at the intersection of entertainment, brand and commerce.


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LIONS Live | What do we mean when we talk about creative effectiveness?
30.07.2020 23:37
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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work


It’s time that we tackle the challenge of connecting creativity with effectiveness. So, how do we create highly effective work and, crucially, how do we demonstrate the effects that the work produces?  

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Daily Inspiration | Encourage a digital detox
29.07.2020 23:28


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

We spend an average of three and a quarter hours on our phones each day, according to RescueTime, and that has reportedly increased since the start of the pandemic. Here are six pieces of work that were designed to help people to take a break from the small screen.

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