“If you want to change perceptions - start with design,” says Lisa Smith, Executive Creative Director at design agency Jones Knowles Ritchie. In this talk with Ellie Doty, CMO NA Burger King and Paloma Azulay, Global Chief Brand Officer at Burger King’s parent company, RBI, the two recount JKR’s recent redesign for Burger King. Having used an old logo as a starting point, JKR modernised it which resulted in a fresh new look for the fast-food chain.

“Imagine if we can celebrate joy in the face of struggle. That's how we break the cycle and show real power.” In this candid talk, Ingrid Silva, First Dancer at the Dance Theater of Harlem and Founder, EmpowerHer New York, and Kim Barke, EVP, Creative Director, The Bloc, discuss how creative innovations, such as ballet shoes that reflect different skin tones, drive change.

Greenpeace spotted an effective way to talk to young people about endangered species and encourage them to engage and donate. Through a partnership with the Gamers Club, Greenpeace turned four animals under risk of extinction into gamers with huge audiences on streaming platforms YouTube and Twitch. For ten days, it reached 34 million fans and saw a 60% increase in online donations. It’s a textbook example of how integrating into specific environments can source receptive new audiences.

In life, it’s important to move forward with meaning. We need to ask ourselves - what’s important to us? What can we put our name to? What do we stand for? From climate change to racial discrimination - the past few years have thrown up many critical causes that need voices to back them and illuminate their plight. 

Summer is already drawing to a close, meaning that we’re gearing up for a fresh new season of activity, awards, and groundbreaking creativity.