Как победить на международных фестивалях креатива.
16.09.2020 22:21


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Уважаемые коллеги, Мы рады сообщить Вам о начале подготовки международного онлайн-турне Rep and Cannes Lions, посвященного запуску МФК Cannes Lions Awards 2021 в октябре, а также старту приема заявок на Eurobest 2020.


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Daily Inspiration | President’s Playlist: Direct Lions
16.09.2020 22:15


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Reed Collins, Chief Creative Officer, Ogilvy, Asia and 2021 Jury President, shares his favourite targeted and response-driven creativity.

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Daily Inspiration | Heinz: homespun hero
16.09.2020 01:12


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

From stealing Don Draper’s pitch idea and running it as an actual campaign to a tear-jerking animation to introduce a new range of packaging in Australia, Heinz has deployed a range of creative strategies to keep its everyday staples top of mind.

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Post-Purpose: Brand Accountability and Activism
16.09.2020 01:06


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An appetite for action and accountability characterises a world confronting Covid-19, systemic racism and global inequities. ‘Post-purpose’ is an era defined by a conscious move forward from the cause marketing and purpose-washing that businesses are now, rightfully, being called out for. A report from LIONS and FCB brings together valuable lessons from brands, agencies and activist organisations that have started their journeys: Don’t say, show. Don’t promise, prove. Don’t talk, act.


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New Arrival | Watch Behind The Work
16.09.2020 00:55

No-one wants to see interruptive ads. Today’s best work is entertaining, seamless and reaches people in their native environments. The Media Lions celebrate exactly this: the context of creativity...work that has been enhanced and amplified by a game-changing channel strategy to produce brilliant results.


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