LIONS Live | Beautiful ugly resonates
15.07.2020 00:23
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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

 This week, the LIONS Live conversation focuses on the pandemic-accelerated move away from polished, expensive-looking executions of creativity. Across advertising and entertainment, raw has long been what resonates with audiences. Quarantine propelled ‘ugly’ into the mainstream.

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Daily Inspiration | Lions Creativity Report of the Decade: BBDO Worldwide
15.07.2020 00:17


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

 The Lions Creativity Report of the Decade recognises the greatest creative achievements of the past ten years. Agencies across BBDO Worldwide, awarded Network of the Decade, have shown how to apply creativity and imagination to some of the decade’s heftiest business and societal challenges, from tackling racial bias to reducing knife crime.

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Cannes Lions releases first Lions Creativity Report of the Decade
28.06.2020 21:50

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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work


10 years of data from Lion-winning and shortlisted work compiled to produce new definitive global rankings, celebrating the world’s most creative companies

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LIONS Live Day 5 | What’s On
28.06.2020 21:44
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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

Today, we close off a week that has set the course for what comes next. And the creative ideas, insights, inspiration and moments of true collaboration that we’ve shared will continue to help us find our way forward. Together, we really are better.

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Global creative community calls out representation issues across the industry at LIONS Live
28.06.2020 21:42

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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work


25 June 2020 - Today at LIONS Live, Cannes Lions and The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, have released the results of a major study that examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from 2006 - 2019. The Bias and Inclusion in Advertising Study shows that progress for women in ads seems to have stalled, and although the representation of characters of colour has declined overall, there has been a marked improvement in screen time in the past decade.

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