Raise a Smile


That old saying, ‘you can’t put a price on happiness’ may have been proved wrong by a Spanish comedy theatre company that produced a new way to gauge audience satisfaction. It used facial recognition technology to charge theatre-goers only for what made them smile. Unlimited laughter was capped at a reasonable €24.

Its inventive method of monetising laughter generated €28,000 more than traditional equivalents, meaning Teatre Neu was laughing all the way to the bank. Click below to share a smile this Friday.