Go Behind The Work



Use creativity to drive
competitive advantage
Go Behind The Work 

We bring experts together to explore emerging trends in the world’s most important
 work. Tune in to watch Cannes Lions winners and previous Jury Presidents analyse the
 strategies and conditions for success behind work that wins. Our new series brings you
 lively insight-packed discussions, released every month.



Episode 1

 Creativity in the World of eCommerce
 
As brands refine their online commerce strategies, we’re seeing
more innovative uses of creativity to drive people along the
 digital path to purchase.
 In Episode 1 we’re joined by 2019 Creative eCommerce Jury President, Wunderman
Thompson’s Daniel Bonner, and winners from this year, Isobar’s Jean Lin and AKQA
São Paulo’s Diego Machado. They look at three trends that came up in this year’s work:
 Retail Everywhere, Creativity in Voice Commerce and Social Shopping. The group
considers what it takes to execute trends in practice and how creativity is set to shape
 eCommerce in the future.

 Watch Episode 1