Gamers and Greenpeace



Playing with Nature’s Future

Greenpeace spotted an effective way to talk to young people about endangered species and encourage them to engage and donate. Through a partnership with the Gamers Club, Greenpeace turned four animals under risk of extinction into gamers with huge audiences on streaming platforms YouTube and Twitch. For ten days, it reached 34 million fans and saw a 60% increase in online donations. It’s a textbook example of how integrating into specific environments can source receptive new audiences.




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Cannes Lions, Ascential Events (Europe) Limited, 33 Kingsway, London WC2B 6UF

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