How to move from words to action




Walk the Talk

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Conny Braams, Chief Digital & Marketing Officer, Unilever, and Richard Edelman, CEO, Edelman, discuss the movement from words to action.

Braams reveals that the multi-Lion winning Courage Is Beautiful was not just about the creative: “All campaigns were backed up by action; [Dove] products were donated to healthcare workers.” Edelman adds: “People want super solver brands…They need to be solvers, not sellers. Rational and emotional product benefits aren’t enough. Using their powers to advocate for change is the most powerful demonstration of brand values.”

Score some inspiration this Monday and learn how brands need to respond effectively to the demands of today’s consumers.




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