Cannes Lions Live 2021 launches full content agenda



Cannes Lions Live 2021 launches full content agenda

Live and on demand sessions from the world’s brightest creative minds to air across the week.


Eight content themes are distilled from LIONS’ first global survey held with marketing industry leaders.


8 June 2021 -  The content agenda for Cannes Lions Live, taking place from 21-25 June 2021, is announced.

Creativity On Demand - a channel of beautifully crafted films, produced by the world’s most awarded creators and curated by LIONS, features original content from partners including Accenture Interactive, Amazon and Procter and Gamble.

Creativity on Demand presents: award-winning actress, producer & founder, Reese Witherspoon, in conversation with MediaLink Chairman and CEO, Michael E. Kassan; and historian and best-selling author of 'Sapiens' and 'Homo Deus’, Yuval Noah Harari, is discussing how the transformative power of storytelling can evolve societies and brands with Neil Lindsay, VP, Prime and Marketing, Amazon.

In ‘Innovate or Die’ learn from the female tour de force behind the multi Lion-winning Cheetos Museum. Over their decade-long collaboration, this duo continually breaks new ground: Margaret Johnson, Chief Creative Officer and Partner, Goodby Silverstein & Partners and Rachel Ferdinando, SVP and Chief Marketing Officer, Frito Lay North America.

In ‘Widen The Screen To Widen Our View’ Marc Pritchard, Chief Brand Officer, Procter & Gamble speaks to an all-star cast - award-winning writer/director, B. Monét; Founder, Cartwright, Keith Cartwright; artist and TikTok star, MegaGoneFree; Chief Executive Officer, EBONY & JET, Michele Thornton Ghee; and April Reign, creator of #OscarsSoWhite - to discuss how representing the world’s consumers more fully on screen can widen our view to see, and create, a more equal future.

Lydia Polgreen, Managing Director at Spotify podcast studio, Gimlet, talks to singer, songwriter and actress Brandy and journalist and host of the Spotify Original podcast, “Black Girl Songbook”, Danyel Smith, in ‘Sound of Culture: Music and Podcast for the Streaming Generation’ a conversation inspiring all creatives to consider the transmedia opportunities of the streaming era.


Hear how brands can play a unique role in building a more equitable, sustainable, and inclusive society in a session with Amina Mohammed, Deputy Secretary-General, United Nations, alongside Global Citizen’s Sarah Acer and Michael Sheldrick; and Bethany Poole, Global Managing Director, Ads Marketing, Google.


The Daily Agenda - an essential keynote session with a live audience Q&A - presents trailblazing speakers discussing the value of creativity when the world needs it most.

How can the creative community confront and impact racism in pro bono projects? Find out in ‘Making Space: a visual poetry journey’ following the incredible true story of renowned ballet dancer, Ingrid Silva, rising from the Rio slums to enter the Dance Theatre of Harlem. Brought to you by EmpowHer New York and creative agency, The Bloc.


Exploring how art and culture can be tools for change, Kate Wills, Global Director of Communications and Partnerships at groundbreaking charity, Malaria No More, is joined by  Daniel Sytsma, Chief Design Officer, Isobar & Creative, Dentsu; Láolú Senbanjo, Nigerian Artist and Art Director.


The Cannes Lions Live agenda  - combining cutting-edge live and on-demand content - is built around eight essential industry themes, distilled from the findings of LIONS’ first global survey held with 1500+ marketers, creatives and media owners, alongside one-on-one interviews with global CMOs, creatives and marketing leaders. The new State of Creativity report digs deeper into the findings and is available to view now on the LIONS Membership platform, alongside exclusive content from a host of global talent with WeTransfer, the Founding Membership Partner.

The 2021 themes are: Content in Culture, Data-Driven Communication, the Value of Creativity, Will Brands Save the World?, Better Creative Businesses, New Rules of Retail, the New Consumer,  Icons and Trailblazers and New Platforms and Technologies.

Charlotte Williams, VP Content, LIONS, says: “Cannes Lions Live provides our community with a masterclass in creativity, unpinned by an agenda that gets to the heart of what matters most to our industry. We’re delighted to welcome such a formidable line-up of creative minds to interrogate how to utilise creativity as a driver of business change and growth. And our live Q&As will allow our audience to join the conversation from right across the globe.”

Simon Cook, Managing Director, LIONS, said: “We know that great things happen when we come together and Cannes Lions Live is a platform of inspiring creative content for our global community to explore what’s next for our industry and the world at large. The new LIONS Membership enables our community to stay connected and be inspired, creatively, all year round.”

Digital passes to Cannes Lions Live are available to purchase as a standalone and all LIONS members receive complimentary access as part of their membership. View the content agenda and Sign up here.







Camilla Lambert

Head of Press & PR

Cannes Lions International Festival of Creativity

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Lions Membership

LIONS Membership is for everyone, all year round. Join the global community at the home of creativity - with access to the education, the specialisms, the advice, and the skills that lead to creative breakthroughs – but most importantly, each other. A community united in their mission to drive progress through creativity every day of the year. All Lion winners, past and present, will be gifted complimentary LIONS Membership.


About Cannes Lions Live

Cannes Lions Live will bring outstanding live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analysing and celebrating the winners of the Lions.

Access to Cannes Lions Live is included in the fee for LIONS Membership. LIONS Membership, which launched in May, will unite the world’s largest creative network of people and businesses to drive professional, personal and societal progress through creativity.

All LIONS members receive complimentary access to Cannes Lions Live as part of their membership.

Annual LIONS membership is priced at €249. All Lion winners, past and present, will be gifted complimentary membership.


As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.


LIONS is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.

Ascential is listed on the London Stock Exchange.


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