Searching for creativity in today’s world – with WeTransfer

  
LIONS x WETRANSFER
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Creativity under constraint.

 

Where do creative professionals turn for inspiration amidst a global lockdown? We teamed up with WeTransfer to find out.

 

A lot happened to creativity over the past year – both as a concept, and as an industry.


Creativity has always famously spilled over, if not flooded, the idea of the 9-5 working day – with many creative types daydreaming about getting out of the offices to gain inspiration.

The pandemic has forced many of us to look beyond those daily working bubbles.
DAN GEE, HEAD OF EMEA, SALES AND PARTNERSHIPS, WETRANSFER

And yet, even the most unpredictable schedules and mildly unusual working habits were turned on their heads in 2020 and 2021, as the creative industry found itself kept captive… at home.


In order to get a snapshot of lockdown’s impact on creativity, the 2021 Cannes Lions Jury Presidents, shared their personal accounts of how their creativity transformed, adapted and survived during Covid19 with WeTransfer.


Here are the first-hand accounts from Wyclef Jean, Merlee Jayme, Eduardo Murari (and more) on how they found creativity under constraint – illustrated beautifully by Sergio Membrillas.

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