Lockdown one year on. What changed?


Changing behaviours at speed.

Gatorade: embracing athletes

Whether it was washing our hands more, touching our faces less, opening doors with our elbows, staying at home, or wearing a mask – the pandemic required all of us to change our behaviour.

Here are five Eurobest winners that showed quick and creative responses to the pandemic, reminding us to change our behaviours in order to stay safe.

Take a look.


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Cannes Lions, Ascential Events (Europe) Limited, 33 Kingsway, London WC2B 6UF

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