LIONS Live | It’s nearly over – but get ready for the Guides.

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LIONS Live | The Creative Toolkit is almost over. Time flies when you’re absorbing knowledge and skills, doesn’t it?


Thankfully,  beyond our live stream sessions – we’ve also uploaded a wealth of on-demand programmes for you to dive into whenever you’re ready – and they’ll all be available for 30 days, so you can work your way through at your own pace.

Here are some of the LIONS Intelligence Guides ready and waiting for you to watch now. Plus, just some of the stuff you can look forward to tomorrow.


Creativity that takes you by surprise.


Some of the best creativity is found in unexpected places – and the LIONS Guide to Unconventional Creativity will inspire you to think outside of the box. And the poster. And the billboard. And the primetime spot.

Jumping into a world where creativity can pop up at any moment – from voice assistants to chatbots, and AI to multi-sensory devices… get a closer look at examples of Lion-winning work that took an unconventional route.


Register now to browse the schedule and add sessions to your calendar.


Get closer to home.


The LIONS Guide to Creative Survival: Localism investigates how brands are embracing localism, and adapting to the specific needs and behaviours of their neighbours and local communities. Having been accelerated by the pandemic, the shift towards localism shows no signs of slowing down – so what does that mean for the industry? And what does it look like, in practice?


Register now to watch this on-demand.


What defines “good” storytelling?


The oldest form of entertainment we know of, storytelling has stood the test of time. And yet, while the basics of storytelling remain the same – the environments, platforms and culture we tell stories in has evolved quite a lot. What are the new techniques and trends that constitute “good” storytelling today? Watch the LIONS Guide to Modern Storytelling to get insights from world-renowned storytelling experts, and hear from your favourite Lions winners themselves.


Register now to watch this on-demand.



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It’s official – The Big Creative Themes for 2021 will be announced tomorrow. Like Pantone’s Colour of the Year – these are the hottest themes and topics in the industry that LIONS will be researching, exploring, and providing you research on throughout the rest of the year.


The Young LIONS Live Award brief arrives tomorrow – and entries are open immediately. Open to any creative aged 18-30 years old, Unruly and WWF will be setting a brief for you to submit your work, and be judged by the best in the industry.


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