Localism as a means of creative survival




LIONS Live starts here.

A Guide to Creative Survival: Localism

It’s here, the week of LIONS Live is finally upon us. That means all of our LIONS Intelligence Guides are now available to watch on-demand, and we really think you’ll benefit from this one.

‘A Guide to Creative Survival: Localism’ investigates how brands are embracing localism, and adapting to the specific needs and behaviours of their neighbours and local communities.

Having been accelerated by the pandemic, the shift towards localism shows no signs of slowing down.

Before you head over to LIONS Live to get the full guide, here are a few pieces of work that led by going local.


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Cannes Lions, Ascential Events (Europe) Limited, 33 Kingsway, London WC2B 6UF

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