Spikes Asia Releases First Winners

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First winners announced for Spikes Asia

Spikes Asia winners reflect Asia-Pacific’s diverse creative strength as Australia tops the rankings followed by India and New Zealand

The winners of The Tangrams are also announced with China the most awarded country


1 March 2021 -  Spikes Asia has today released details of the Gold, Silver and Bronze winners. Following a shortlist of 682 pieces of work, 293 have gone on to be awarded, with the Gold winners now competing to take a coveted Grand Prix.

Australia leads the rankings with 78 awards in total. India are ranking second with 48, closely followed by New Zealand with 47.

In the Tangrams, which recognise strategy and effectiveness in the region and for 2021 are sponsored by InMobi, China has taken the most awards with 15, followed by Australia with eight. BMF Sydney, Australia, were awarded Platinum in the Effectiveness category for ‘How a Campaign for One convinced Australia to give ALDI another go', created for ALDI Australia. In total the Tangrams jury awarded 1 Platinum, 11 Gold, 14 Silver and 18 Bronze trophies across the five categories.

Atifa Silk, Managing Director, Spikes Asia, said, “With the awards paused in 2020, this is a really special moment to be able to celebrate Asian creativity and the brilliance of markets such as India and China that have stood out in this year’s Spikes and Tangrams rankings. Being awarded a Spike, whatever the colour, is a huge achievement and testament to creative excellence. The winners make us all prouder than ever to be part of a region that’s dynamic, diverse and consistently raising the bar for creativity.

The Grands Prix and Special Award winners will be revealed by the Jury Presidents on the Spikes Unwrapped webpage on Thursday 4 March from 08:00hrs SGT. For the first time, an accompanying Spikes Asia Creativity Report will also be released to provide a leading global resource for benchmarking creativity and effectiveness across APAC, while featuring official rankings, trends and Jury Presidents’ commentary from this year’s Spikes Awards. Susie Walker, Head of Awards, Spikes Asia, will present a film looking at the key insights from the winning work from the Spikes Asia Creativity Report.

All of the shortlists and winners so far can be viewed on the Spikes Winners site.



Notes to editors

Key dates:

Spikes (Gold, Silver and Bronze winners) & Tangrams (All) Awards Winners announcement: Monday, 01 March 2021

Asian Creativity Report, Spikes Grands Prix and Special Awards winners released: Thursday, 04 March 2021



Camilla Lambert
Head of Press & PR
Spikes Asia Festival of Creativity
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+44 20 3033 4016

Atifa Silk
Managing Director 
Spikes Asia Festival of Creativity and Haymarket Media Ltd
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Press Portal:

Winners lists and assets are available for accredited press to download from the dedicated press portal.



About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising. Building on over 30 years of the illustrious Spikes Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific. The Festival is Asia Pacific’s leading event for the creative community. It offers a spectacular three-day celebration of creativity in communications from forward-thinking seminars by the industry's most influential figures to superb networking events, training and exhibitions of the region's best creative work. The Awards are Asia Pacific's top award for excellence in creative communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative communications.

Spikes Asia incorporates the Tangrams Strategy & Effectiveness Awards powered by Spikes Asia, bringing over 18 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectiveness, Digital Strategy, Media Strategy, Data & Analytics and eCommerce.

In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine.

About Ascential

Spikes Asia is part of Ascential: the specialist information, data and analytics company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and digital commerce.   www.ascential.com


About Haymarket Media Group

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients.Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia. www.haymarket.com

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