Work that transcends time and space.

Moments that moved the world
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Join us for a closer look at the real stories behind groundbreaking, Lion-winning work – and what truly goes into making a moment that pushes society, business, and creativity forward.


Landing on an idea that resonates with people of all ages and backgrounds is rare – but translating that idea into a global campaign… that lasts for more than a decade?

That’s a legacy.

Snickers “You’re not you when you’re hungry” was created in 2010 and continues running to this day.

From getting sacked, to developing the line, to figuring out how to reinvent it for new platforms and technologies – BBDO has some sage advice for anybody looking to create work that seems to transcend time and space.

That was their moment to move the world, but this is yours.

Submissions for Cannes Lions 2020/2021 are now open.

Watch the full behind-the-scenes documentary, get inspired, and start your journey to a Lion today:

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