The agency that bought a porn magazine.


Moments that moved the world
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Join us for a closer look at the real stories behind groundbreaking, Lion-winning work – and what truly goes into making a moment that pushes society, business, and creativity forward.

 

Have you ever bought a porn magazine?


YMLY&R Poland have.


Teaming up with Gazeta.Pl, Mastercard and BNP Paribas, they bought Poland’s most popular porn magazine… and won multiple Lions, by shutting it down.

 

Together they created the last ever issue of Your Weekend, but the first ever porn magazine that challenged sexism and misogyny.

 

That was their moment to move the world, but this is yours.

 

Submissions for Cannes Lions 2020/2021 are now open.

 

Watch the full piece of work, get inspired, and start your journey to a Lion today:

WATCH NOW
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