Daily Inspiration | Business from the waist up.

         


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Designing for the moment.

 
What’s in a name, anyway?
 

When working from home became the status quo in spring 2020, Finnish fashion retailer Prisma swiftly edited its existing collection to become a little more… video call friendly.

Matching tailored jackets and smart shirts with comfy jogging bottoms and shorts – Prisma enjoyed a 1600% increase in sales the week after it launched.

Here’s a look at how dressing down sent sales rocketing upward.