Daily Inspiration | Business from the waist up.




Designing for the moment.

What’s in a name, anyway?

When working from home became the status quo in spring 2020, Finnish fashion retailer Prisma swiftly edited its existing collection to become a little more… video call friendly.

Matching tailored jackets and smart shirts with comfy jogging bottoms and shorts – Prisma enjoyed a 1600% increase in sales the week after it launched.

Here’s a look at how dressing down sent sales rocketing upward.