Daily Inspiration | You’ve got to be in it to win it.




Are you feeling lucky?

What’s in a name, anyway?

Lotteries don’t sell you a ticket – they sell you hope, and employ some fascinating persuasive tactics to do so.

From stunning, emotive stories that show the possibilities of winning – to tongue-in-cheek imaginations of what it would be like to dramatically quit your job, here’s 6 pieces of work that demonstrate just how they make you feel like “it could be you”.