Daily Inspiration | How do you persuade an addict?

       

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One million people gave up smoking during the pandemic. 

 
How do you make each and every day more creative?
 

It’s the highest number in decades – and around 70% of US adult smokers will aim to quit this January, according to the FDAB.

Before the pandemic however, getting people to quit was a matter of sheer persuasion.

Here’s a collection of work that used creative persuasion to make smokers put down the packet and kick the habit, once and for all.