Daily Inspiration | How do you persuade an addict?




One million people gave up smoking during the pandemic. 

How do you make each and every day more creative?

It’s the highest number in decades – and around 70% of US adult smokers will aim to quit this January, according to the FDAB.

Before the pandemic however, getting people to quit was a matter of sheer persuasion.

Here’s a collection of work that used creative persuasion to make smokers put down the packet and kick the habit, once and for all.