Daily Inspiration | Holiday Wind Down

        

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Holiday Wind Down

 
Holiday Wind Down
 

An animated tale of a lonely hedgehog who makes friends at Christmas despite his off-putting prickles brought home the Erste Banking Group’s message of self-belief and partnership. Similar to the John Lewis festive approach of emotional storytelling with piano- and strings-heavy soundtrack, this creative treatment bucks the trend for the finance sector which tends to focus more on functional product benefits. A beautiful story told in just 90 seconds that is guaranteed to melt the hardest of hearts, this should get you in the holiday spirit. Season’s Greetings!


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