Eurobest announces 2020 winners, setting the benchmark for creative excellence across Europe
Sweden win an incredible nine Grands Prix
Winner of eight Grands Prix, Publicis Worldwide is announced as Network of the Year
Release of Eurobest Creativity Report shows the breadth of best-in-class creativity emerging from the region
10 December 2020 - Eurobest has today announced the winners of the 2020 awards, as well as releasing the special award rankings and the annual Eurobest Creativity Report. Now in their 32nd year, the awards - which are part of the LIONS family - recognise and celebrate Europe’s diverse creative excellence.
Sweden has been awarded the most times with 35 trophies, nine of which are Grands Prix. 'The Moldy Whopper’ for Burger King by Ingo, Stockholm / David, Miami / Publicis Romania, Bucharest, was a standout piece of work, being awarded five Grands Prix. Outdoor Jury President, Dr Stephan Vogel, Chief Creative Officer EMEA and Creative Chairman, Ogilvy Germany, said that: “The Moldy Whopper is breaking all rules of Food advertising. It’s bold and brave and a milestone in the history of branded communication. In a world with a lot of preservatives in food The Moldy Whopper has shown the way forward to better nutrition.”
France has ranked second in the country rankings with 23 trophies and Belgium has placed third with 20. In the Special Awards, Publicis Worldwide has been named as the Network of the Year, BETC Paris has been awarded Agency of the Year, and N=5 Amsterdam is this year’s Independent Agency of the Year.
Sweden sees further success in the Special Awards with production company New Land winning the Eurobest Golden Palm for the first time. Elsewhere, the Media Network of the Year Award sees another first with MediaCom celebrating their inaugural win of the accolade.
About the winners, Simon Cook, Managing Director, LIONS, said: “Eurobest sets the barometer for the most exceptional creative work in Europe and what we see looking at this body of winning work is a compelling story about where we are today, and a glimpse of where we are going. Our jurors have awarded a collection of winners that represent the breadth of best-in-class creativity emerging from the region. From this, our awards experts have identified leading trends like accelerated adoption, positive imperfections and responsible consumerism; all areas that we dive into in our Eurobest Creativity Report.”
All of the winners, along with the Eurobest Creativity Report, are now available to view on the Eurobest Unwrapped site along with commentary from this year’s jury presidents. For the first time, the Eurobest winners will feature on The Work; LIONS’ learning and intelligence platform with over 200,000 global pieces of work as well as 1,600 talks from a decade of Cannes Lions.
ENDS
Eurobest 2020 Grand Prix Winners:
Brand Experience & Activation
ENJOY BEFORE RETURNING for DIESEL by PUBLICIS ITALY, Milan
Creative Data
PRINTED BY PARKINSON'S for CHARITÉ BERLIN UNIVERSITY HOSPITAL by INNOCEAN WORLDWIDE EUROPE, Berlin
Creative eCommerce
VAR DISCOUNT for ELKJØP by NORD DDB, Stockholm
Creative Effectiveness
CLOSED FOR MAINTENANCE for VISIT FAROE ISLANDS by VISIT FAROE ISLANDS, Torshavn
Creative Strategy
THE DARK SIDE OF MONEY for ABN AMRO by N=5 Amsterdam
Design
PRINTED BY PARKINSON'S for CHARITÉ BERLIN UNIVERSITY HOSPITAL by INNOCEAN WORLDWIDE EUROPE, Berlin
Digital
BLACK FRIDAY RE(SALE) for IKEA DENMARK by HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE, Copenhagen
Digital Craft
DARK: INTERACTIVE NETFLIX GUIDE for NETFLIX by MEDIAMONKS, Hilversum
Direct
ENJOY BEFORE RETURNING for DIESEL by PUBLICIS ITALY, Milan
Entertainment
WHAT WE DO NEXT for DEUTSCHE TELEKOM by SAATCHI & SAATCHI, London
Film
THE MOLDY WHOPPER for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Film Craft
CROCODILE INSIDE for LACOSTE by BETC, Paris
Glass: The Award For Change
FRANCESCA for DIESEL by PUBLICIS ITALY, Milan
Grand Prix for Good
EURYTHENES PLASTICUS for WWF GERMANY by BBDO, Düsseldorf Healthcare A HARD PILL TO SWALLOW for APOTEK HJÄRTAT by ÅKESTAM HOLST, Stockholm
Healthcare
A HARD PILL TO SWALLOW for APOTEK HJÄRTAT by ÅKESTAM HOLST, Stockholm
Industry Craft
THE MOLDY WHOPPER for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Innovation
THE 2030 CALCULATOR for DOCONOMY by FARM Stockholm
Integrated
THE MOLDY WHOPPER for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Media
RABBI-BOT for P&G by MEDIACOM CONNECTIONS, Tel Aviv
Mobile
UNDERGROUND PREMIER for 13ÈME RUE by BETC, Paris
Outdoor
THE MOLDY WHOPPER CAMPAIGN for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
PR
A HARD PILL TO SWALLOW for APOTEK HJÄRTAT by ÅKESTAM HOLST, Stockholm
Print & Publishing
THE MOLDY WHOPPER CAMPAIGN for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Radio & Audio
THE CLIENT SAID NO for DAHOUSE AUDIO by INNOCEAN WORLDWIDE EUROPE, Berlin
Contact
Camilla Lambert
Head of Press & PR
Eurobest
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+44 20 3033 4016
Press Portal
press.canneslions.com
Notes to editors
About Eurobest
Eurobest is Europe’s most established and recognised awards for creativity. Now celebrating its 32nd edition, it exists to champion and celebrate creative excellence across the region, recognising work that is ground-breaking, bold and driving the future of the industry. With a combination of rigorous judging processes and leading jurors, Eurobest is both the barometer and benchmark of European creative excellence. Eurobest is organised by Ascential.
About Ascential
Eurobest is part of Ascential: the specialist information, data and analytics company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and digital commerce.
