“Solve something real. We didn’t make up a problem. We solved a real problem in the world.”

Amit Mashiah, CEO, McCann Group Israel

Solving real-life problems with creativity | The LIONS Live Wrap-up Report

In this first chapter of the official LIONS Live Wrap-up Report, we’re invited inside the Grand Prix-winning ideas that prioritised solving real-world problems. The innovation that made furniture accessible to everyone. The arrestingly beautiful film that took on fake news... The carbon limit credit that fought back against the climate crisis.

Learn how to approach the brief as a human problem that needs an answer, rather than an ad that needs creating, with insights from Droga5 & NYT, McCann Tel Aviv and RBK Communications/ Doconomy. A relevant short read for creative problem-solvers.

Cannes Lions Awards | Live Briefings

The New Trends chapter of the LIONS Live Wrap-Up Report highlights three new creative trends to watch. The Cannes Lions Awards Team constantly make updates to the Lions in response to how the industry is evolving and 2020/2021 sees the launch of Creative Business Transformation Lions.

Find out more about this year’s changes at one of our Live Briefings. You can sign up to join our Awards Experts for What’s New for 2020/2021? on Tuesday 1 December.