Marcello Serpa presents a masterclass in creativity



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“I could see it in the design process – this reduction to the single simplest idea possible. And then you make it big. As big as possible.”
Marcello Serpa, Former Co-Chairman, AlmapBBDO

Career masterclasses from extraordinary creatives at LIONS Live

Why is it really so hard to do simple? Lion of St. Mark recipient, Marcello Serpa, joined us at LIONS Live to impart an intimate 30-minute masterclass in creative process.

Watch Marcello and find out more about his philosophy and what he’s learnt across his award-winning career in creativity – from how to “vomit ideas" before making sense of them to a lesson in why you should never work underneath someone who is not much, much better than you are.

Available on-demand until Sunday 22 November.


The Cannes Lions Awards recognise creative excellence from truly brilliant people like Marcello Serpa, whose extraordinary achievements include winning over 150 Lions and Brazil’s first-ever Grand Prix. We are now open for 2020/2021 work. Talk to our team to find out more.

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