Watch Creative Capabilities & Processes Day at LIONS Live


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It was the innovation that brought consumers a tangible everyday tool in the fight against the climate crisis. But what did it really take to bring it to life?

Yesterday at LIONS Live we spent time with the extraordinary Doconomy team, who brought us a masterclass in the importance of stamina, pluck and perseverance in bringing an idea like 'DO Black' into existence. As Head of Innovation, Johan Pihl puts it:

“The more time you put into something, the more risk you take...In the end it’s about the team. It’s about trust, it’s about instinct and it’s about grit. It’s about spending a lot of time with an idea.”

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Featured Today

Watch Creative Capabilities & Processes Day for the skills you need to produce fast, cheap, good work right now.

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Inside the thriving TikTok strategy that saw Chipotle win 1M new followers in just nine months.

 
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Mastercard's CMO tells us how one of the most influential brands in the world is tackling the ‘here-and-now’.

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How to apply the thinking patterns that make up ideas that break the rules with Mindscapes Founder, Yonathan Dominitz.

 
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How did TBWA\Chiat\Day New York lead a creative renaissance that culminated in the agency winning the most Lions in the office’s history in 2019?

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