What do you have planned for tomorrow?
Spend Time with the World’s Most Extraordinary CreativesHow did a piece of advertising get the New York Times newsroom pitching stories to the brand’s marketing department? Today at LIONS Live, we learned a valuable lesson on how to create work with the impact and ruthless integrity of ‘The Truth Is Worth It’. The Group Creative Directors behind the Droga5 campaign explained how they earned the trust of the world’s sharpest and most cynical reporters. Tune in for more insider’s insights tomorrow at 2:00 PM BST. |
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Featured TomorrowWatch Creative Effectiveness Day on Wednesday 21 October for more hidden creative truths from inside the most commercially successful winning work of recent years. |
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 | Marketing effectiveness expert James Hurman returns with new data to help you create excellent work on a small budget. |
| |  | LIONS’ Head of Awards, Susie Walker, looks at recent Lion-winning work to reveal hidden cues on how to master lo-fi creativity. |
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 | The Co-founder and CEO of TwentyFirstCenturyBrand wraps up his five biggest insights from Day 3 and breaks down how to put them into practice. |
| |  | Kate walks us through her journey with clients including Carlsberg, Pampers and Cadbury and the moments that have made up her ‘unplanned adventure’ to date. |
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