Tune in to LIONS Live today!


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Hello,

 

We hope you’re well.

 

The press team at Cannes Lions just wanted to remind you quickly that the second edition of LIONS Live kicks off today, for five days of practical advice and inspirational learning. Streaming live and on-demand the content will once again unite the global community to drive progress through creativity.

 

Highlights of the week include:

 

- Hear from FCB’s Global Chief Creative Officer Susan Credle on what they did to make the huge leap from eleventh place to third on the Global Creativity Report’s “Network of the Year” and how to foster and drive a culture of creativity.

(FCB Global Presents NVR FNSHD, Monday 19th Oct 14:55-15:25 (BST))

- Get the lowdown from Droga5 on how the brand campaign “The Truth is Worth it” pushed creative boundaries and drove digital subscriptions in an emotionally compelling way.

(Droga5 Presents Behind the Scenes: “The Truth is Worth It”, Tuesday 20th Oct 17:20-17:50 (BST))

 

- Our Creative Effectiveness day (Wednesday 21st Oct) will explore work that has driven consistent business growth, what “creative commitment” actually means, and how you can produce outstanding results on a smaller budget. James Hurman, Effectiveness Expert will share his latest installment of “The Effectiveness Code” series on how creative commitment isn’t all about big budgets.

(Cannes Lions, WARC & James Hurman Present Small Budgets are Making us Stupider, 14:10-14:25 (BST))

 

- Peak behind the curtain of the 2019 Grand Prix-winning work “ThisAbles” by McCann Tel Aviv & IKEA as the creative team and client deconstruct how it came to be, the highs and lows and how it has informed their work moving forward.

(McCann Tel Aviv & IKEA Present Behind the Scenes: “ThisAbles”, Thursday 22nd Oct 14:10-14:35 (BST))

 

- The New Storytellers series celebrates the up-and-coming, lesser-known (often under-represented) voices who are creating and telling stories on their own terms, in their own way. On Friday 23rd Oct, Gina Ehikodi, TV Chef, YouTuber and Blogger will charm her audience from her kitchen in Lagos, Nigeria as she explores the importance of community, what inspires her cooking and why storytelling comes from the heart (even in a digital world).

(The New Storytellers: Gina Ehikodi, 15:05-15:20 (BST))

 

You can register for free here and add calendar reminders for your favourite sessions. Alternatively, all of our content will be available to watch on demand at a time that suits you.

 

We hope you enjoy this edition of LIONS Live - we are all excited to bring a truly global and diverse programme to our creative community.

 

As always, please get in touch if you have any questions or interest in interviewing one of our spokespeople or speakers.

 

Kind regards,

 

The Press Team

 

Contact

 

Camilla Lambert

Head of Press & PR
Cannes Lions International Festival of Creativity
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+44 20 3033 4016

 

 

Sophie Harrison
Press & PR Executive
Cannes Lions International Festival of Creativity
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+44 20 3033 2006 

 

 

 

Website and Press Portal

www.canneslions.com
press.canneslions.com

 

 

Notes to editors

About Cannes Lions

Cannes Lions is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.

 

Cannes Lions powers the marketing segment, showcasing global best practice in creativity. As the global benchmark in creative and effective marketing, we help influential brands and companies use creativity to drive growth.

 

We provide a suite of creative tools that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our annual five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

www.canneslions.com | www.ascential.com

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