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New Episode | Behind The Work


Media Lions: How to disrupt old channels and hack new platforms

No-one wants to see interruptive ads. Today’s best work is entertaining, seamless and reaches people in their native environments. The Media Lions celebrate exactly this: the context of creativity...work that has been enhanced and amplified by a game-changing channel strategy to produce brilliant results.

In this episode, find the secrets behind two 2019 Media Gold-winners. VMLY&R’s Creative Director, McKay Hathaway, explains how his team went about hacking a gaming universe to meet consumers in their world in 'Keeping Fortnite Fresh' for Wendy’s. And Karine Courtemanche, CEO, PHD Canada and Touché! Canada tells us what impressed the Jury about Ogilvy Chicago’s 'Scent by Glade', - which intercepted packaging pillows to surprise consumers with a sensory experience, at scale.

VP Content, LIONS, Charlotte Williams, is joined by McKay and Karine alongside our Head of Awards, Susie Walker to explore two trends: Hacking emerging media platforms and Innovating traditional media.

Watch the Episode