Daily Inspiration | Volvo: safety + salience

 
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Volvo: safety + salience

 
Volvo: safety + salience
 

Volvo’s brand has appeared in a range of unusual places, from seawalls to spray paint; work from the Swedish auto brand often defies category norms. What’s more, it shows how to act in the interests of the greater good while continuing to prioritise safety and innovation.


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Cannes Lions, Ascential Events (Europe) Limited, 33 Kingsway, London WC2B 6UF



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