LIONS Live | Dazed Media & ‘The Era of Monomass’

“It’s an interesting time for influencers. Everything they do seems so pointless now.”
Thomas Gorton,
Editorial Director, Special Projects, Dazed Media

Dazed Media’s episode of Future Gazers at LIONS Live explores the evolution of youth culture. Amidst the many seismic shifts impacting brands, culture and society, they predict a new ‘ecosystem of influence’. Not only is the world looking to a new breed of ‘influencers’ driven by social activism...but the places where people are ‘influenced’ are changing, too.

So, where do brands stand in this new ecosystem? As we heard from Dazed Media, 70% of young people believe that having a point of view is the key to making a brand influential today. But what does it take to make sure that your viewpoint cuts through to reach a new conscious generation?

Watch the talk and join Dazed Media’s Head of Content, Ahmad Swaid, for an Instagram takeover from 3-4 PM BST on Thursday 6 August. You can put your questions on what’s next for brands in the new era to Ahmad ahead of the takeover.


Elsewhere at LIONS Live, we heard more about the sentiments driving changing behaviours. In WGSN Presents Future Consumer 2022, the global trend forecasting authority explores the impact of fear and desynchronised society. R/GA offers up a masterclass in the human-centric role of brands in Brand in the Boardroom: How to Innovate with Purpose.

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