Observatory’s Jae Goodman & Future Consumer 2022


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New this week


Think like a marketer, act like a producer 

In a lively discussion hosted by Observatory’s Jae Goodman, marketing leaders from Beyond Meat, AB-InBev, Marriott and Gwyneth Paltrow-founded lifestyle brand goop share their experiences at the intersection of entertainment, brand and commerce.

We hear how content poses a once-in-a-lifetime opportunity for marketers – from programming their own entertainment to combining storytelling with commerce; from collaborating with streaming services to bringing their own directors, producers and talent inhouse.


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Luke Eid, TBWA’s Chief Innovation Officer, looks ahead to post-pandemic innovation – where brands will work to meet immediate needs rather than invent new desires.


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Please join The Female Quotient, the official equality partner of Lions Live, for discussions about moving from conversation to action and making equality a reality. Join now

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