Observatory’s Jae Goodman & Future Consumer 2022

 


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New this week

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Think like a marketer, act like a producer 

In a lively discussion hosted by Observatory’s Jae Goodman, marketing leaders from Beyond Meat, AB-InBev, Marriott and Gwyneth Paltrow-founded lifestyle brand goop share their experiences at the intersection of entertainment, brand and commerce.

We hear how content poses a once-in-a-lifetime opportunity for marketers – from programming their own entertainment to combining storytelling with commerce; from collaborating with streaming services to bringing their own directors, producers and talent inhouse.

WATCH NOW

Recently Added

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Dan Gardner, CEO of Code & Theory, shares the survival secrets behind becoming a hyper-user-focused ‘digitally-native vertical brand’.

Watch now

 
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Global trend forecasting authority WGSN unpacks how two global sentiments (Fear and Desynchronised Society) are set to impact the future consumer landscape.

Watch now

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Hear how marketers are adapting their messaging and storytelling methods to resonate with today’s consumer sentiments.

Watch now

 
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Effectiveness expert James Hurman answers questions about our newly launched framework: the Creative Effectiveness Ladder.

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Coming Up

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Luke Eid, TBWA’s Chief Innovation Officer, looks ahead to post-pandemic innovation – where brands will work to meet immediate needs rather than invent new desires.

 
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Publicis Sapient shows us how the Employee Experience (EX) is, in fact, what makes a company’s CX human.

WATCH ON-DEMAND

Associate Partners Content 

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Please join The Female Quotient, the official equality partner of Lions Live, for discussions about moving from conversation to action and making equality a reality. Join now

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