LIONS Live - A Round up of Day 2


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LIONS Live continued today with an agenda of curated content delivered by A-list talent, business leaders and creative legends.


Highlights from today:


During INTER:Sect & Icon Mann’s session, challenging questions were asked like how can consumers trust brands now, when black people and people of colour have been crying out for justice for generations? How true and sincere are these declarations of solidarity with Black Lives Matter in practice? How willing are companies to take responsibility for perpetuating white supremacy? NFL player and activist Michael Jenkins believes corporations need to sit and listen, and learn what’s going on, while civil rights attorney, Benjamin Crump, added: “Corporate CEOs and execs need to empower black people to be the gatekeepers in their corporations.”


Highsnobiety’s ‘Better Living Through Advertising’ set out to prove that “cultural marketing” is really just marketing. Founder of Platform 13, Leila Fataar, advised that the key to being able to create something amazing is working with the people you are trying to talk to. Fataar said: “They are the ones who should be with you co-creating. It’s not about bringing people in at the end, they’ve got to be there at the ideation stage.” She added, “Culture marketing is about those nuggets of gold which you only know about if you’re part of it.”


Yesterday, Cannes Lions announced the launch of Classic, a curated collection of the very best Lion-winning work, spanning from the dawn of the Festival in 1954 all the way through to 2000. Classic, which is in partnership with Facebook, is available to access for free on the Lions learning and intelligence platform, The Work.


Also announced:


Today’s Creativity Report of the Decade winners are as follows:


Regional Agency of the Decade - Latin America


1st place: AlmapBBDO São Paulo 

2nd place: Ogilvy Brazil, São Paulo

3rd place: VMLY&R São Paulo


Regional Agency of the Decade - Pacific


1st place: Colenso BBDO, Auckland

2nd place: Clemenger BBDO, Melbourne

3rd place: Leo Burnett, Sydney


Sessions to watch tomorrow:


12:00 - 12:45 (BST) Project Everyone Presents activism actually, with Richard Curtis and friends


Talent: Richard Curtis, Emtithal (Emi) Mahmoud, Vanessa Nakate, Trisha Shetty, Amika George, Matthew Freud, June Sarpong, Nico Rosberg, Colin Butfield, Brooklyn Youth Chorus


Category: Keynotes


12:45 - 12:50 (BST) Whalar Presents Creators for Change: The Power of Creativity


Talent: Whalar


Category: Lions Shorts


13:55 - 14:05 (BST) At Home With... Emily Ratajkowski


Talent: Hyla, Emily Ratajkowski


Category: At Home With....


We hope you enjoyed LIONS Live Day 2!


Kind regards, 


The Press Team


Don’t forget to register for LIONS Live to be able to add sessions to your calendar as well as receive updates, and if you think that you are not receiving our official press releases then you can sign up to be on the list here.


Contact


Camilla Lambert
Head of Press & PR
Cannes Lions International Festival of Creativity
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+44 20 3033 4016


Isobel Diamond
Communications Consultant
Cannes Lions International Festival of Creativity
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+44 20 3033 2040


Website and Press Portal

www.canneslions.com
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About Cannes Lions


Cannes Lions is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.

Cannes Lions powers the marketing segment, showcasing global best practice in creativity. As the global benchmark in creative and effective marketing, we help influential brands and companies use creativity to drive growth.

We provide a suite of creative tools that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our annual five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

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