Reckitt Benckiser’s Cynthia Chen on digital reset & the try economy



Creativity Moves Us Forward: Week In Review

 
 

‘Phascolactos Pyre’, by Saskia Malwina, 'Wild Hearts' Charity Art Exhibition hosted by VANDAL Gallery, Sydney, Australia

 

An end-of-week round-up of useful and hopeful stories and insights from the creative community to remind ourselves of the power of creative possibility


We recently launched a new community platform to share stories and insights that, we hope, are helpful and inspiring. This is your round-up of the latest classic talks, Lion-winning work and examples of real progress from the global creative community.

 
 
 
 

PODCAST:

Listen to Progress Through Creativity with General Manager for Reckitt Benckiser, Cynthia Chen, on the Digital Reset, the emergence of the try economy and a consumer sexual (wellness) awakening

 
 
 

JURY PRESIDENT'S PLAYLIST:

As live sport has come to a standstill, Ben Hartman, Chief Client Officer, Octagon and 2021 Jury President, has curated a collection of ten of his favourite pieces of Lion-winning work that really bring the world of sport to life

 



 
 

WINNING WORK:

Understand the power of brand characters woven into storytelling to make a brand memorable with a collection of Lion-winning work, including Old Spice’s The Man Your Man Could Smell Like and Aldi’s Kevin the Carrot

 



 
 

COMMUNITY STORY:

Togetherness, at a distance: How Sydney-based VANDAL Gallery went virtual with its 'Wild Hearts' Charity Art Exhibition in support of communities devastated by bushfires in Australia

 


 
 

CLASSIC TALK:

Watch ‘All Worth It’ with McCann Worldgroup, L'Oréal and Dame Helen Mirren discussing the shift in beauty advertising and their work in helping young people transform self-doubt to self-worth through a confidence training programme

 


 
 
 

Do you have an inspiring story or useful solution to share with our community? We want to hear from you.


Get in touch.