Is creativity the real secret to ever-lasting business success?


Is creativity the real secret to ever-lasting business success?

 

At Cannes Lions 2020, you’ll hear from companies who use creativity to drive growth year after year – from an eight-year-old brand to an ever-young 118-year-old icon. Our first round of confirmed brand and agency speakers have influenced culture, commercially triumphed and sustained long-term results to achieve what others can only dream of: to become both iconic and effective.

 
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One of the world’s fasting-growing brands, built on creative marketing

We’ll hear from eight-year-old brand Postmates’ as Senior Vice President, Marketing and Communications, Eric Edge and Mother’s Executive Creative Director and Partner, Joe Staples, explore how the fast-food delivery service has become a celebrity favourite through flawed honesty and irresistible charm.


A bold return from corporate scandal

82-year-old brands are also turning to honest creativity. Joined by Johannes Leonardo's Chief Creative Officer and Co-founder, Leo Premutico, former Audi CMO and current CEO of Volkswagen North America, Scott Keogh, will share how a reflective piece of work helped with redemption three years after one of the biggest backlashes in history.


The transformation of a heritage brand

Now to a 118-year-old retail brand: Target. In 2016, the $76B retailer was at a crossroads. Hear how it self-disrupted and stood its ground to reinstate its position as an enduring icon. Chief Marketing, Digital and Strategy Officer, Rick Gomez, will unpack the journey back from potential irrelevance to the winner’s circle.


A creative break-through in the world’s largest market

We’ll also hear how global brands have successfully mastered the world’s largest consumer market: China. Coca-Cola Greater China’s Richard Cotton, Reckitt Benckiser Group’s Cynthia Chen and Cheil Greater China’s Pully Chau will reveal how they have they have taken brands from almost total obscurity to become necessities in people’s daily lives.


Other speakers who’ll share how original thinking and a consistent creative mindset are driving business growth include VaynerMedia’s Gary VaynerchukDDB Worldwide’s Ari Weiss with Michelle St Jacques from Molson Coors, McCann Worldgroup’s Rob Reilly and Microsoft’s Kathleen Hall, and Day One Agency’s Blake Cadwell with Chipotle Mexican Grill’s Tressie Lieberman.



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