Определены первые спикеры Cannes Lions-2020

First Speakers for Cannes Lions 2020

Cannes Lions have now announced the first sessions
 on stage at the Festival

What are the secrets behind the Grand Prix-winning work that came out of
The New York Times-Droga5 brand-agency duo? How does the world's
 leading entertainment streaming service continue to grow by tapping into
 culture? A line-up of the fastest-growing global brands and top-performing
 creative partnerships share the stories behind their success on stage in 2020.



First time Festival appearance from Netflix & creative partner Chemistry
Ranked as the no.1 fastest-growing US brand in 2019, Netflix has
 built a business on world-class storytelling. Hear how the streaming
 giant and their agency partner work together to leverage the
 universal power of anticipation and tell stories that viewers love.

Find out more

Droga5 & The New York Times on pursuing creativity as ambitious as
 the brand�s journalism

David Droga and Chief Marketing Officer David Rubin reflect on the
 creative partnership that led to their work on the �The Truth is
 Worth It�, a double Grand Prix-winner in 2019 - the year that
The New York Times reported record digital growth.
Find out more

A Cannes Lions first from Amazon�s Global Head of Brand on
 building a sustainable brand

The global powerhouse�s relentless focus on long-term growth has
defined its success over the past couple of decades. Find out why
 �staying humble� and a drive to create unique, memorable
 experiences for your customers is at the core of an enduring and
 authentic brand.

Find out more

Microsoft & McCann Worldgroup on transforming a corporation
 into a brand that cares

Behind Microsoft�s shift from tech company to top-performing
 creative business is a partnership with McCann Worldgroup.
The team�s game-changing Gold and Grand Prix-winning work has
 put entertainment and humanity at the heart of the brand over recent
 years - the same years that have seen Microsoft enjoy consecutive growth.

Find out more

Burger King�s Fernando Machado on why activism starts with

The 2019 Creative Marketer of the Year�s Global Chief Marketing
 Officer on how not to f*ck up: what it means for a brand to be brave
 and self-aware in pursuit of the results-driving creativity that led to
 Burger King�s double-digit growth.

Find out more
You will also hear from Molson Coors� Michelle St Jacques
 and DDB Worldwide�s Ari Weiss on the Super Bowl disaster
 that led to a creative reignition, from carbon-limit credit card
 creators RBK / Doconomy on how brands can tackle the
 climate crisis and from Cadbury on how generosity returned
 the brand to growth.