Take a closer look at the Festival Themes




                 
           A series of all-new Theme Reports explore why the eight topics that
                    shape our Festival programme in 2020 matter so much to our
                    community, today. 

We spoke to more than 100 leaders from across the creative landscape to understand more about the answers you need this year at Cannes Lions. In the run-up to June, we’ll dig deeper into the detail behind our themes with eight Theme Reports. Original research, relevant data and winning work combined with expert commentary set the scene ahead of the Festival. You can now get the first two reports in our serie

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Why now? For organisations delivering the most creatively awarded work, 67% experienced better-than-average organic revenue growth. It’s never been more important to harness the power of creativity.

A report featuring insight from Pinterest, Isobar, Mondelez and commentary from the brand behind the multi-award-winning ‘Blood Normal’, Essity, looks at growth-driving creativity. Find out what consumers need in the ‘end-of-more’ era from global trend forecasters, WGSN, and take away a strategy for ‘selling in’ creativity from marketing effectiveness authority, WARC.


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Why now?
70% of marketers feel they have over-invested in performance at the expense of brand. Has creative short-termism undermined brand-building effects?

Insight from EY, FCB New York, Publicis and brand commentary from Adidas open up the ongoing debate around how to balance short-term and long-term activity to build a brand. Get analysis on where budgets are being spent from marketing effectiveness authority, WARC, and find out what Gen Z are looking for from your brand from global trend forecasters, WGSN.

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