Daily Inspiration | Use the receipt
29.07.2020 23:25


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

This scrap of paper can punch above its weight when used in an imaginative way. These seven pieces of work show how receipts have been instrumental in promotions, CSR initiatives and have even prompted behaviour change.

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Daily Inspiration | Lions Creativity Report of the Decade: AlmapBBDO São Paulo
28.07.2020 23:24


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

 The Lions Creativity Report of the Decade recognises the greatest creative achievements of the past ten years. AlmapBBDO São Paulo, awarded Agency of the Decade and Regional Agency of the Decade Latin America, shows how a commitment to powerful storytelling and surprising twists can help build highly creative and memorable work.

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Daily Inspiration | The beautiful virtual game
23.07.2020 23:46


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

While soccer and American football is making a tentative comeback, fans have been able to get their fix via gaming during lockdown. These pieces of work show a range of ways to innovate and grow audiences by appealing to a popular passion point.

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Daily Inspiration | Lean into risk
21.07.2020 22:08


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Staying safe doesn’t get brands noticed. So riskier work tends to trigger more emotional responses. This, in turn, can lead to greater PR and social engagement.

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Verizon, Grey Worldwide’s Eduardo Maruri & creators of NBC’s Songland
21.07.2020 21:43
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We’ve introduced a new home for deep-dive thinking, research and interviews at The Work

 This week, the LIONS Live conversation focuses on the pandemic-accelerated move away from polished, expensive-looking executions of creativity. Across advertising and entertainment, raw has long been what resonates with audiences. Quarantine propelled ‘ugly’ into the mainstream.

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