Daily Inspiration | Encourage a digital detox
29.07.2020 23:28


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

We spend an average of three and a quarter hours on our phones each day, according to RescueTime, and that has reportedly increased since the start of the pandemic. Here are six pieces of work that were designed to help people to take a break from the small screen.

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Daily Inspiration | Use the receipt
29.07.2020 23:25


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

This scrap of paper can punch above its weight when used in an imaginative way. These seven pieces of work show how receipts have been instrumental in promotions, CSR initiatives and have even prompted behaviour change.

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Daily Inspiration | Lions Creativity Report of the Decade: AlmapBBDO São Paulo
28.07.2020 23:24


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

 The Lions Creativity Report of the Decade recognises the greatest creative achievements of the past ten years. AlmapBBDO São Paulo, awarded Agency of the Decade and Regional Agency of the Decade Latin America, shows how a commitment to powerful storytelling and surprising twists can help build highly creative and memorable work.

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Daily Inspiration | The beautiful virtual game
23.07.2020 23:46


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

While soccer and American football is making a tentative comeback, fans have been able to get their fix via gaming during lockdown. These pieces of work show a range of ways to innovate and grow audiences by appealing to a popular passion point.

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Daily Inspiration | Lean into risk
21.07.2020 22:08


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Staying safe doesn’t get brands noticed. So riskier work tends to trigger more emotional responses. This, in turn, can lead to greater PR and social engagement.

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