Daily Inspiration | Once you hear it, you can’t unhear it
10.01.2021 22:49


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

A little humour goes a long way when you’re trying to make a point – and in today’s dose of inspiration, Maxell does just that.

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Daily Inspiration | Holiday Wind Down
22.12.2020 22:49


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

An animated tale of a lonely hedgehog who makes friends at Christmas despite his off-putting prickles brought home the Erste Banking Group’s message of self-belief and partnership. Similar to the John Lewis festive approach of emotional storytelling with piano- and strings-heavy soundtrack, this creative treatment bucks the trend for the finance sector which tends to focus more on functional product benefits. A beautiful story told in just 90 seconds that is guaranteed to melt the hardest of hearts, this should get you in the holiday spirit. Season’s Greetings!

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Explore the creative trends from Eurobest 2020
22.12.2020 22:35



Sweden win an incredible nine Grands Prix
Winner of eight Grands Prix, Publicis Worldwide is announced as Network of the Year
Release of Eurobest Creativity Report shows the breadth of best-in-class creativity emerging from the region


The winning work serves as a source of inspiration and new perspectives that can inform your work in the year ahead. Along with the definitive rankings for creative excellence in Europe, the Eurobest Creativity Report uncovers the four creative trends that our team of Awards Experts believe are set to accelerate.  

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Just released: Europe's top-ranking creative companies
15.12.2020 02:05



Sweden win an incredible nine Grands Prix
Winner of eight Grands Prix, Publicis Worldwide is announced as Network of the Year
Release of Eurobest Creativity Report shows the breadth of best-in-class creativity emerging from the region


 Discover the definitive European rankings with which to benchmark creative excellence for the year ahead. The Eurobest Creativity Report, written by our Awards team, also features key trends and themes emerging from the winning work and Jury Presidents’ commentary from this year’s Eurobest Awards.

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Daily Inspiration | Weekend Wind-Down
14.12.2020 00:31


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

To round off the week, we select a piece of work to make you smile from the archive of 200,000 campaigns on The Work.

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