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12.08.2020 23:52 |
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With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social. Money isn’t always the best currency. The six pieces of work below show that alternatives - including hair and beer - can be just as - if not more - effective.
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09.08.2020 22:54 |
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With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social. Volvo’s brand has appeared in a range of unusual places, from seawalls to spray paint; work from the Swedish auto brand often defies category norms. What’s more, it shows how to act in the interests of the greater good while continuing to prioritise safety and innovation.
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04.08.2020 21:37 |
We’ve introduced a new home for deep-dive thinking, research and interviews at The Work Dazed Media’s episode of Future Gazers at LIONS Live explores the evolution of youth culture. Amidst the many seismic shifts impacting brands, culture and society, they predict a new ‘ecosystem of influence’. Not only is the world looking to a new breed of ‘influencers’ driven by social activism...but the places where people are ‘influenced’ are changing, too.
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02.08.2020 21:32 |
We’ve introduced a new home for deep-dive thinking, research and interviews at The Work In a lively discussion hosted by Observatory’s Jae Goodman, marketing leaders from Beyond Meat, AB-InBev, Marriott and Gwyneth Paltrow-founded lifestyle brand goop share their experiences at the intersection of entertainment, brand and commerce.
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30.07.2020 23:37 |
We’ve introduced a new home for deep-dive thinking, research and interviews at The Work
It’s time that we tackle the challenge of connecting creativity with effectiveness. So, how do we create highly effective work and, crucially, how do we demonstrate the effects that the work produces? |
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