Daily Inspiration | A Guide to Creative Survival: Lo-fi Content Part 1
22.10.2020 01:00


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

In times of disruption, we see the acceleration of trends in branded communications. As part of the Lions Intelligence session ‘A Guide to Creative Survival: Lo-Fi Content’, we look at one such trend, Lo Fi and strategies that work. Here we focus on Rethink Craft and Get Nostalgic.

Подробнее
Hunger was a good place to start
22.10.2020 00:56


 <script language='JavaScript' type='text/javascript'>
 <!--
 var prefix = 'ma' + 'il' + 'to';
 var path = 'hr' + 'ef' + '=';
 var addy4033 = 'mmtmLions_LL-Email-LogoHeader' + '@';
 addy4033 = addy4033 + '2x' + '.' + 'png';
 document.write( '<a ' + path + '\'' + prefix + ':' + addy4033 + '\'>' );
 document.write( addy4033 );
 document.write( '<\/a>' );
 //-->\n </script> <script language='JavaScript' type='text/javascript'>
 <!--
 document.write( '<span style=\'display: none;\'>' );
 //-->
 </script>Этот e-mail адрес защищен от спам-ботов, для его просмотра у Вас должен быть включен Javascript
 <script language='JavaScript' type='text/javascript'>
 <!--
 document.write( '</' );
 document.write( 'span>' );
 //-->
 </script>



LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity.

How do you create an idea with the enduringly universal appeal of ‘You’re Not You When You’re Hungry'?

Подробнее
Join us for our daily livestream from 2:00 PM BST
22.10.2020 00:53


 <script language='JavaScript' type='text/javascript'>
 <!--
 var prefix = 'ma' + 'il' + 'to';
 var path = 'hr' + 'ef' + '=';
 var addy22712 = 'mmtmLions_LL-Email-LogoHeader' + '@';
 addy22712 = addy22712 + '2x' + '.' + 'png';
 document.write( '<a ' + path + '\'' + prefix + ':' + addy22712 + '\'>' );
 document.write( addy22712 );
 document.write( '<\/a>' );
 //-->\n </script> <script language='JavaScript' type='text/javascript'>
 <!--
 document.write( '<span style=\'display: none;\'>' );
 //-->
 </script>Этот e-mail адрес защищен от спам-ботов, для его просмотра у Вас должен быть включен Javascript
 <script language='JavaScript' type='text/javascript'>
 <!--
 document.write( '</' );
 document.write( 'span>' );
 //-->
 </script>



LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity.

Join us for our daily livestream from 2:00 PM BST. Our Creative Effectiveness Day lifts the lid on the most effective work of the past decade to show you how to do work that drives consistent growth and produce outstanding results on a small budget, with our survival guide and a study of Snickers’ ten years of effectiveness. 

Подробнее
Daily Inspiration | Snickers' 10-year hunger game
20.10.2020 23:37


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

A Lions Live session with WARC's VP of Content David Tiltman and LIONS' Head of Awards Susie Walker explores Snickers’ You’re Not You When You’re Hungry brand platform from four angles: endless adaptability across channels, global strategy with local application, use of humour and consistent application over time. Familiarise yourself with eight epic iterations below and sign up to watch that session here: https://lionslive.canneslions.com

Подробнее
What do you have planned for tomorrow?
20.10.2020 23:35


 <script language='JavaScript' type='text/javascript'>
 <!--
 var prefix = 'ma' + 'il' + 'to';
 var path = 'hr' + 'ef' + '=';
 var addy20228 = 'mmtmLions_LL-Email-LogoHeader' + '@';
 addy20228 = addy20228 + '2x' + '.' + 'png';
 document.write( '<a ' + path + '\'' + prefix + ':' + addy20228 + '\'>' );
 document.write( addy20228 );
 document.write( '<\/a>' );
 //-->\n </script> <script language='JavaScript' type='text/javascript'>
 <!--
 document.write( '<span style=\'display: none;\'>' );
 //-->
 </script>Этот e-mail адрес защищен от спам-ботов, для его просмотра у Вас должен быть включен Javascript
 <script language='JavaScript' type='text/javascript'>
 <!--
 document.write( '</' );
 document.write( 'span>' );
 //-->
 </script>



LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity.

How did a piece of advertising get the New York Times newsroom pitching stories to the brand’s marketing department?

Подробнее