Daily Inspiration | Heinz: homespun hero
16.09.2020 01:12


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

From stealing Don Draper’s pitch idea and running it as an actual campaign to a tear-jerking animation to introduce a new range of packaging in Australia, Heinz has deployed a range of creative strategies to keep its everyday staples top of mind.

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Post-Purpose: Brand Accountability and Activism
16.09.2020 01:06


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An appetite for action and accountability characterises a world confronting Covid-19, systemic racism and global inequities. ‘Post-purpose’ is an era defined by a conscious move forward from the cause marketing and purpose-washing that businesses are now, rightfully, being called out for. A report from LIONS and FCB brings together valuable lessons from brands, agencies and activist organisations that have started their journeys: Don’t say, show. Don’t promise, prove. Don’t talk, act.


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New Arrival | Watch Behind The Work
16.09.2020 00:55

No-one wants to see interruptive ads. Today’s best work is entertaining, seamless and reaches people in their native environments. The Media Lions celebrate exactly this: the context of creativity...work that has been enhanced and amplified by a game-changing channel strategy to produce brilliant results.


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Daily Inspiration | Back to school
08.09.2020 21:51


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Early September marks a new academic year for many schoolchildren whose learning has been disrupted due to the pandemic. These six pieces of work below show either an original take on back-to-school campaigns, or how to incentivise good behaviour.

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Daily Inspiration | Imaginative e-commerce
06.09.2020 21:46


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

The pandemic has accelerated e-commerce, prompting a ten-year growth spurt over an eight week period between March and May 2020 in the US. Here are six pieces of work that show how to make e-commerce engaging and appealing to audiences.

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