Shortlist Announced: Innovation Eurobest
15.11.2020 23:31


We’re delighted to announce the first Eurobest shortlist of 2020. Congratulations to all whose work was shortlisted in the exciting Innovation category, celebrating ground-breaking innovation, technology and problem-solving.

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Daily Inspiration | Independent agency showcase
10.11.2020 00:55


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

From works of literature on Instagram to learning Spanish via Netflix, the creative ideas described below have one thing in common: they were all developed by some of the world’s most prominent independent agencies.

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Daily Inspiration | Keep it clean
05.11.2020 22:52


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

From a Super Bowl takeover to innovative sampling, detergent brands have been upping the ante. The six pieces of work below demonstrate how creativity and imagination can drive salience and brand preference.

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Marcello Serpa presents a masterclass in creativity
05.11.2020 00:36


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LIONS Live lands tomorrow with a first-of-its-kind week of exclusive access to the minds, thinking and processes behind phenomenal creativity.

Why is it really so hard to do simple? Lion of St. Mark recipient, Marcello Serpa, joined us at LIONS Live to impart an intimate 30-minute masterclass in creative process.

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Daily Inspiration | KitKat: 85 years (with breaks)
03.11.2020 00:45


With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social.

Nestle-owned chocolate brand KitKat recently celebrated its 85th birthday. Its long-standing slogan - ‘have a break, have a KitKat’ - is one of the most familiar in global advertising. Here are six examples of it in action.

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