As part of our “Questions for the Future” series in partnership with WeTransfer, we’ve created a series of beautiful digital canvases in response to eight open-ended questions about the future of creativity. The series is a collaboration between designers from the LIONS Creative Studio, Illustrator and Graphic Designer Patrycja Podkościelny and WeTransfer.

High-end brands have been investing in unconventional ways to drive hype around their products. The six pieces of work below show how to generate earned media and get people talking about your product, as well as how to convert intrigue and engagement into purchase.

After weeks of deliberating, the Eurobest 2020 juries have selected the shortlisted work, representing the most creative and effective work from across Europe.

1 December 2020 - Eurobest has today announced that 377 entries from across 23 European countries have made it onto the 2020 shortlists. Sweden, France and Belgium lead, while Belarus has received its first shortlisting in the Film category. Now in their 32nd year, the awards - which are part of the LIONS family - honour the very diverse creative excellence in Europe.

To celebrate the arrival of new LIONS Live talks on The Work, this new Monday Must-See format will showcase learnings from the extensive archive of inspirational talks. Today, we kick off with double Grand Prix winner The Truth Is Worth It for The New York Times.