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18.10.2020 22:09 |
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With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social. Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global and Jury President of the Creative Strategy Lions for 2021, shares eight favourite Lion-winning pieces of work from over the years. Here, she considers how smart strategic planning combined with brave creative can influence consumers and wider culture.
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15.10.2020 22:38 |
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We’re pleased to announce that you can now enter the Awards. We have re-opened earlier than usual this year, to give you more time to prepare your work and craft your submission ahead of next year’s deadline. We hope this helps you plan ahead, given the current world context.
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15.10.2020 22:36 |
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A collection of work shows how brands have used innovative animation techniques to stop audiences in their tracks |
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15.10.2020 00:37 |
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With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social. LIONS Live, from 19-23 October, will feature the teams behind world-famous work, including Libresse’s Viva La Vulva. Here is that piece of work and five others that used innovative animation techniques to stop audiences in their tracks. Sign up to watch LIONS Live content for free: https://lionslive.canneslions.com/
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15.10.2020 00:00 |
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With more time being spent at home, interest in DIY is growing: Marvin Ellison, chief executive of hardware store Lowe’s in the US, recently reported an uptick in sales. Here are six pieces of work from Lowe’s, one of the sector’s most-awarded brands, that show off its prowess on social. LIONS Live, from 19-23 October, will feature the teams behind world-famous work, including Carrefour’s Black Supermarket, from Marcel Paris. Here is that piece of work and five other retailers that show how to stand out in the supermarket sector. Sign up to watch LIONS Live content for free: https://lionslive.canneslions.com/
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