The latest episode brings you another lively, insight-packed discussion looking at emerging trends, and the strategies and conditions for success behind work that wins at Cannes Lions. You can also catch up on Episode 1: Creativity in the World of eCommerce.

The luxury auto segment is bucking the overall global trend for dwindling car sales. As high-end vehicle sales look set to continue their rising trend, upmarket auto brands will be seeking new consumers. These examples show how to communicate luxury without cliché.

What are the secrets behind the Grand Prix-winning work that came out of The New York Times-Droga5 brand agency duo? How does the world's leading entertainment streaming service continue to grow by tapping into culture? A line-up of the fastest-growing global brands and top-performing creative partnerships share the stories behind their success on stage in 2020

 As reality TV shows continue to attract large audiences across the globe, certain brands have been mirroring this format by appointing real people as the stars of their campaigns. 

Weather is a reliable data point that can be used programmatically within a campaign. Using a weather trigger enables brands to tap a

major influence on people’s behaviour, which can help buildrelevance with audiences.